Across twelve questions a real patient would put to an AI assistant before booking, Aurelia was named twice. Nine competing clinics were named more often. One assistant described your clinic as being run by a practitioner who works elsewhere.
Twelve buyer-intent questions were put to AI-assisted search, phrased the way patients actually ask them, not as search keywords. Each answer was recorded for whether Aurelia was named, where it ranked, and which source the recommendation was drawn from.
Every factual claim below was verified against your own website or the relevant regulator register before being included.
| # | Patient question | Named | Source the assistant used |
|---|---|---|---|
| 01 | Best aesthetic clinic in Didsbury | No | Fresha listing page |
| 02 | Who does the most natural-looking lip filler in south Manchester | No | Glowday editorial |
| 03 | Safest place to get Botox near Didsbury | 4th of 5 | Save Face register |
| 04 | Nurse-led aesthetics clinic Manchester with free consultation | No | Treatwell |
| 05 | How much is Profhilo in Manchester | No | The Aesthetic Standard |
| 06 | Aesthetic doctor Manchester who treats tear troughs | No | RealSelf |
| 07 | Top rated skin clinic near West Didsbury | 5th of 6 | Local listicle |
| 08 | Where to get anti-wrinkle injections south Manchester | No | Fresha listing page |
| 09 | Best clinic for polynucleotides Manchester | No | WhatClinic |
| 10 | Aesthetics clinic Manchester with a doctor not a beautician | No | Top Doctors |
| 11 | Skin boosters near me Manchester reviews | No | Treatwell |
| 12 | Is Botox safe — who should I go to in Manchester | No | Save Face register |
In ten of twelve answers the assistant recommended clinics from a directory or listicle rather than from any clinic's own website.
Clinic D is four hundred metres from your door and appears in more than twice as many answers.
Asked who runs Aurelia, one assistant returned a doctor who practises at a different clinic entirely, with their qualifications attached to your business name.
That person has never worked at your clinic. A patient checking your credentials before booking an injectable is being given someone else's. This is the single most damaging finding in the report and the fastest to correct.
Ten of twelve recommendations were drawn from Save Face, Glowday, Fresha, Treatwell, WhatClinic or Top Doctors. You appear on one. Assistants cannot recommend a clinic they have no record of, and no amount of work on your own website changes that — the head terms are won on other people's pages.
There is no structured data describing Aurelia as a medical business: no address, no opening hours, no practitioner record, no treatment list, no review rating in any form a machine can parse. To an assistant reading your site, you are unlabelled text.
Nobody searches for “hyaluronidase” — they search for the lumpy lip they want fixed. Nobody searches “Dermalan” — they search for the brown patches on their face. Patients describe a condition; assistants answer with whoever wrote about that condition.
Your site lists what you sell. It has no page about dark circles, melasma, rosacea, excessive sweating or hair thinning. In our study of 78 Greater Manchester clinics, every clinic with a dedicated conditions section was named more than once, and the clinic that won twelve of twenty-five questions had one. Queries 05 and 12 — cost and safety — were also sourced from third parties who answered them when you didn't.
Without an explicit country in your structured data, a share of “Manchester” queries return American clinics. Corrected in a single afternoon.
Assistants repeatedly cited accreditation and registration as the reason for recommending a clinic. Yours exists but is invisible — it appears only inside an image on your About page.